authentication

After you conduct an email deliverability audit, the results sort into one of three situations. Each has a defined next step. We cover all three of them in this post about how to improve email deliverability and email sender reputation. [Read more]

You've sent the campaign. Open rates look thin, replies aren't coming in, and nobody on your team can tell you why. The reason was usually buried somewhere in a stack of authentication records, blocklists, and reputation scores. [Read more]

Every email you send makes a claim: it says it came from you, from your domain, representing your business. Inbox service providers have email authentication methods to verify that claim [Read more]