email marketing

Three warm-up platforms B2B senders can connect directly to their stack. Each is suited to a different team size and budget. In this post, we cover what each one does, what it costs, and which one fits your team. [Read more]

Since 2021, opens have become an unreliable signal. That's not a glitch in your dashboard, it's a shift in what "open" even means now. So, skip open rate, it's no longer a reliable signal on its own. Instead, watch these four email engagement metrics... [Read more]

After you conduct an email deliverability audit, the results sort into one of three situations. Each has a defined next step. We cover all three of them in this post about how to improve email deliverability and email sender reputation. [Read more]

You send a campaign. Open rates come back thinner than you expected, especially among the contacts you know use Outlook or Hotmail. You didn't get a bounce message. Nothing looks broken. But something is clearly off, and you have no way to see what. [Read more]

You check your open rate. You check your click rate. Both look fine. So why did last quarter's campaign underperform against pipeline targets? The answer might not be in your dashboard at all. [Read more]

Every email you send makes a claim: it says it came from you, from your domain, representing your business. Inbox service providers have email authentication methods to verify that claim [Read more]

Purposeful Media Promotions agency is live, and this is our approach to b2b growth strategy for our clients. Subscribe for email notifications. [Read more]