brand strategy workshop

B2B Buyer Personas vs. Demographic Avatars: Why the Difference Matters

Category: Brand Strategy | Date: July 16, 2026 | Author: Geoff Craig

You've probably built a one-page profile persona before with a name, job title, age range, and a stock photo. That's not a B2B buyer persona. It's a demographic avatar. The difference determines your marketing and sales success... [Read more]

Brand Strategy Workshop

Category: Brand Strategy | Date: June 4, 2026 | Author: Geoff Craig

Strategic Clarity for Businesses That Agencies Ignore A brand strategy workshop is a process for giving fresh purpose to new plans and to mature businesses alike. Most marketing agencies would... [Read more]

Purposeful Media Promotions: Our B2B Growth Strategy

Category: Brand Strategy | Date: April 4, 2026 | Author: Geoff Craig

Purposeful Media Promotions agency is live, and this is our approach to b2b growth strategy for our clients. Subscribe for email notifications. [Read more]