b2b brand strategy

What Happens in a Branding Workshop and How to Know You’re Ready

Category: Brand Strategy | Date: October 15, 2026 | Author: Geoff Craig

A branding workshop turns what you already know about your business into clear brand decisions. Learn the four stages, what to bring, and the signs you’re ready. [Read more]

AI Search Visibility Success Begins With Your Brand Strategy

Category: Brand Strategy | Date: October 1, 2026 | Author: Geoff Craig

Brand Visibility in AI Search for B2B Companies AI search visibility is how often AI tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews name or cite your company when... [Read more]

B2B Buyer Personas vs. Demographic Avatars: Why the Difference Matters

Category: Brand Strategy | Date: July 16, 2026 | Author: Geoff Craig

You've probably built a one-page profile persona before with a name, job title, age range, and a stock photo. That's not a B2B buyer persona. It's a demographic avatar. The difference determines your marketing and sales success... [Read more]

B2B Brand Strategy Pillars

Category: Brand Strategy | Date: May 28, 2026 | Author: Geoff Craig

You have a company with a solid reputation. Customers know your name. Your salespeople can walk into a room and close business because of the relationships they have built over... [Read more]